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The System The Guidance The Forms
Do you have a business plan that protects you from shifting markets? If not, or if you current plan just isn’t working, you NEED one now! But, do not buy just any product that asks you to ‘fill in the blanks’. You need guidance. Why not get coached to write a business plan from the best? Carla Cross, CRB, MA, created this planning system from over two decades of work with owners like you. In fact, it is the only planning system endorsed by the Managers’ Council of the National Association of Realtors (CRB). Carla has created this plan to truly cover all your bases—you will be reminded to think of all the aspects you need to consider in creating a profitable business plan.
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"Carla, if anyone is looking to build an office from scratch or is looking to turn around a struggling office, all they need to do is become a student of Carla Cross and their success begins the moment they open up the first product! They are of high quality, well thought out, written by a successful person who has "done it", and best of all they work!"
-- David Lindahl, CRB, Broker/Owner, P.H.P. Realty |
What’s New in this 2nd Edition:
- 7 examples of vision and mission statements
- 15 methods to analyze what’s really going on in your business
- 43 planning pages, (!) to get a true look at your business
- 18 critical planning pages on your document CD, ready for you to fill out on your computer
- 11 pages of marketing ideas and analysis, to help you in one of the most challenging areas for most brokers
- 36 suggestions on how to make more money, including 8 specific strategies you can implement tomorrow to create a better team, a better management style, and more productivity
- The best leadership style you can implement, with a helpful graphic on what this looks like in a real estate office
- 10 methods to save money
- 7 principles to follow in your marketing plan
Your planning pages include:
- Change Leadership questionnaire
- Vision worksheet
- Financial budgeting worksheet
- External marketing review
- Analyzing your competition review
- Analyzing your office review
- Analyzing your company review
- Analyzing your staff needs
- Gathering your office statistics worksheet
- Quartile your agents analysis
- Career life cycle analysis
- Strengths/challenges analysis
- Manager’s time analysis
- Systems and packaging analysis
- Training program analysis
- Office structure analysis
- Mission worksheet
- Objectives worksheet
- Monthly goals and actuals timeline
- The Recruiter Planner—example plan and 5-step worksheets
- Action plan for ‘people development’
- Worksheet for new agent training
- Worksheet for new agent coaching
- Information systems worksheet
- Production/retention worksheet
- Termination process/standards worksheet
- Motivation worksheet
- Training for experienced agents worksheet
- Systems worksheet
- Teamwork/loyalty worksheet
- Marketing plan flow chart
- Institutional marketing goals and action plan worksheet
- Merchandise marketing goals and action plan worksheet
- Comparison analysis: return on investment
- Tracking your media sources of business
- Your best sources of business tracking sheet
- Cost per medium tracking
- Campaign evaluation worksheet
- Operations action plan worksheet
- Professional/personal development worksheet
- Systems/mechanical worksheet
- Overall plan and budget worksheet
- 20 point planning checklist
- 18-point checklist: Mistakes to avoid
- 3-month business plan review worksheet
In 188 pages, you’ll get a complete tutorial on how to plan, how to create a profitable office, and 36 bonus suggestions on creative methods to hire, train, and coach agents to higher production.
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“Thank you so much for your willingness to produce such excellent materials and always being so kind to help me when I've had questions. I purchased lots of your things and can say we are much more successful as a result of it. Blessings!”
--Jo Crowe , Appalachian Land Company, Murphy, NC |
188 page resource guide 3 audio CDs
1 Document CD with 18 of your most important planning pages, ready to complete on your computer
Step up your business to the next level. Plan, execute, manage, and measure with Carla Cross’s help. Make this small investment for a huge pay-off in added profits!
Save $$$! See Complete System to Manage a Profitable Office.
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