242-page resource guide
2 audio CDs and 1 document CD
 

    This resource is recommended and quality tested by the prestigious Council of Residential Specialists, so you know it is the best!        $129.95

Have your listings priced right in a challenging market!

Get the commissions you deserve! What a great tool to convince buyers to list at a marketable price!

 

Use it Now: Receive your 46-slide PowerPoint Presentation/32 slides in PowerPoint to counter objections/stationery to set up your visual presentation

 

Get the 25 pieces of evidence you need to convince sellers to list at the right price—or get their prices down!  Get a complete PowerPoint presentation with 46 slides to anticipate and counter most objections.  But, this resource is much more than a system to list properties that sells.  It is also a complete tutorial from master trainer Carla Cross, so you can communicate like a seasoned ‘pro’ with the toughest sellers! Don’t just provide your story with words!  Powerfully illustrate your points with this proven system!

This program provides the practitioner with the practical profit making program to place ethics in practice and positive passion for performance.  Real estate for the real world.

--Harold Reed Coldwell Banker, Wallace and Wallace, Oakridge, Tenn.

Included in this resource:
  • Complete 46-slide PowerPoint presentation, all ready for you to customize
  • 30 processes and systems, in detail, ready for you to apply to get right-priced listings
  • Questions for a pre-qualifying phone interview
  • A list of the materials you need assembled  and delivered before your interview (pre-first visit package)
  • A letter explaining how you’ll work with the seller
  • A questionnaire to prepare you for the myths sellers believe
  • Form: Information from Sellers interview form, so you ask the right questions and appear professional
  • 5-page home inspection checklist
  • Worksheet to plan how to anticipate and defuse their objections
  • 46-section marketing plan
  • 2 worksheets: How to differentiate you and your company
  • Open house checklist, to show you’re organized
  • Preparing for an open house checklist, to show you’re a ‘pro’
  • Open house report form
  • 5 forms to counter sellers’ desire to overprice their properties
  • Seller’s activity report
  • Letter to seller about marketing their property
  • Weekly seller market update form
  • Seller marketing review form
  • 21-point marketing plan
  • New listing checklist
  • Market trends form to show seller the ‘big picture’ to get the price right
  • Evaluate property salability form
  • Price reduction agreement form
  • Post closing survey form
  • Survey to sellers you didn’t list
  • Post sale marketing plan
  • 32 PowerPoint  slides to counter objections—in 
  • 22 “topic pages” , also on your document CD, to set up your visual presentation
  • Five of the newest marketing concepts in this system
  • Answers to 10 most common, tough objections
  • Only here: the evidence you need to convince sellers to price right and anticipate/answer those tough objections
 

I purchased your Client-Based Marketing System. I just want to let you know that I'm very pleased with the materials.  You did a great job, the information is comprehensive and very well organized. The materials have really helped me (a newcomer to real estate) get a very good picture of what is involved, and what I need to do, and you also show me the steps I need to take.  These are excellent materials for the newcomer to real estate, but also very good for the more experienced agent who needs to get better organized.  Thank you!

--Petra Lopez, Windermere Real Estate, Seattle, WA


242 pages, 2 audio CDs, and Document CD with 46-slide PowerPoint presentation, 25 “divider pages” set up for your presentation, 32 slides with answers to common objections.


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