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Carla's Blog Carla Cross, President of Carla Cross Seminars, Inc., Cross Institute, and Carla Cross Coaching, is an international speaker, trainer, and coach specializing in real estate sales, coaching, recruiting, and training. She has written 6 internationally published books, including best-seller Up and Running in 30 Days, used by hundreds thousands of new real estate agents from Canada to Australia to sell more real estate faster.
Resources are “two in one”. Having been a top sales producer (top 1% of her company), top manager (#1 out of 19 offices in one of top 5 companies in the world), Carla’s resources are her proven best practices, learned ‘on the firing line’ as a top salesperson, coach, and recruiter. They combine Cross’s training plus the ready-to-use systems and presentations ready to use to sell NOW.
Carla can be reached at 425.392.6914, or email her at carla@carlacross.com.
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Carla Cross
CRB, M.A.
Carla Cross Seminars, Inc.
425.392.6914
Contact Me!
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Coaches and Trainers; High Performance Doesn't Have to be An Accident
4/11/2009
In this challenging market, owners, managers, trainers-anyone who needs to get better production from their agents are searching for best strategies. Recently, one of my coaching clients (an owner of a real estate company) asked me, "Why do some trainers and coaches get great results and others don't--but seem to be working as hard?"
Great question, huh? In fact, if we trainer/coach types knew that answer, we could build our systems so that we assured great performance! So, I went | ... More
| Don't Forget the Most Important Part of Business Planning.....
2/16/2009
There is still time to put together (or refine) your business plan for 2009. But, don't barge ahead and start putting numbers on paper-yet. If you do, you'll miss the most important part of business planning (at least, in my opinion). That part is the
Review
Why? Because, only by looking back can you make a great plan for the next year.
Analysis: From working with thousands of agents on their business plans, I've seen that most | ... More
| Item 1
6/26/2008 8:02:00 PM
We read article after article about how to attract and keep agents. We learn how to do recruiting presentations that we hope are mesmerizing to our candidates—so mesmerizing that they'll say yes when we offer them a position in our company. We hone our skills so we're better managers, trainers, and coaches. We worry about retention, and spend thousands of dollars a year just to attend workshops on retention techniques. We spend thousands of dollars on retention! So, I'm going to turn the | ... More
| Agents: Do You Think Managers Should Fire the Non-Producers?
6/26/2008 7:59:00 PM
Lately, in this challenging market, I've been helping management teams turn offices from ‘in the red' to solid profits. One of the most challenging areas in helping these managers go from ‘maintenance' to ‘leadership' is to help them set standards for the kind of people they want in their offices. They are sometimes afraid to fire non-producers. And, I don't think they understand the great negative impact those non-producers have on productive agents.
So, I'm asking all you | ... More
| Successful Companies Do It, So Why Don’t Managers Lead with Standards?
6/16/2008 4:00:00 PM
In these challenging markets, much of my work has been with management teams, designing actins that move their offices into profitability. I've identified three strategies that managers are failing to implement that cause them to go into the red. The most glaring mistake I see managers making is that they don't have performance standards in place for their offices. What are performance standards?
Minimum production standards
How well (competency) one performs certain tasks
Do | ... More
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