This resource is recommended and quality tested by the prestigious Council of Real Estate Brokerage Managers (CRB Council), so you know it is the best!      $199.95

   This resource is recommended and quality tested by the prestigious Council of Residential Specialists, so you know it is the best!    
MANAGERS: Coach your Experienced Agents to Exceptional Success in 4 Weeks—Even in Challenging Markets
 
New for 2008, completely updated for challenging real estate markets: The market is more challenging than ever. Now, there’s a resource to help you, concerned managers, coach your “high potential” experienced agents to meet those challenges—and build better businesses—forever. You needn’t settle for so-so production. Use this resource to motivate, energize, and get more production from your experienced agents!
I am a trainer with Prudential C. Dan Joyner, and I want to tell you how great the On Track products are. Thanks for the material Carla!  The agents really took it to heart!
--Dohn Bower, Director of Career Development, Prudential C. Dan Joyner, REALTORS

Proven coaching strategies: Carla Cross, CRB, MA, a National Realtor Educator of the Year and former top salesperson, shares her coaching strategies and 4-week re-generation plan she used in very tough markets to take her real estate offices from ‘in the red’ to tops in profits and per person productivity.
 

Included in this system: The agent's game plan, On Track to Success in 30 Days System for the Experienced Agent, and the manager's coaching companion, Managers: Putting On Track to Success System for the Experienced Agent to Work.

 
1. The Agent Resource--On Track to Success in 30 Days System for Experienced Agents, new 2nd edition, (280-page resource guide, 3 audio CDs and 1 document CD). There are two parts to this “work on the job and double your income” resource—each part does its work to get you exceptional career results.  Part I of the Resource - In the first 7 sections, we help you analyze each facet of your business, providing you hundreds of tips on how to break through those barriers to success to dramatically increase your income in 30 days. Section 8 has training scripts and letters to power up your leads and get you more sales faster. Section 9 has all your analytical and planning pages, so you can decide what’s most important for you to break through your career barriers AND apply the included 4-week intensive, exhilarating, effective re-generation business plan. Section 10 has resources for you to carry out your plan.  Part II of the Resource - The 4-week re-generation plan to dramatically increase your results in 30 days.  We show you exactly how to predict your success, how to track and interpret your sales numbers, and provide a complete, proven business plan model for you to follow.

Included in this resource. Specifically designed for experienced agents, this resource is a breakthrough tool. It’s designed to help experienced agents not only survive, but conquer their challenging markets. Completely updated in 2008, this 210 page resource includes

  • Specific guidance on best lead generating strategies now—along with lead generating scripts and letters
  • 20+ self-coaching tools to pinpoint exactly where you’re going right—and going wrong, to set your business on the right course to exceptional productivity
  • Time analysis: a unique tool to figure out just where your time is going—and what to do about it
  • An ideal time schedule to double your income in 30 days
  • 10+ strategies to deal with sellers successfully in challenging markets
  • A Survey to Sellers you didn’t list—so you get more ‘expired’ business
  • 9+ strategies to work with buyers successfully in challenging markets
  • The nationally-acclaimed buyers’ Home Information Form, to find out the secret, hidden motivations of buyers
  • valuation tool to discover whether a buyer will pay off for you
  • 8 motivational challenges and 8 solutions to re-energize your career
  • 4-week re-generation lead generating plan designed for the experienced agent--proven to get you results in one month
  • 5 ‘hidden’ sources of leads for the experienced agent—low-cost, effective—and you have no competition
  • Motivation and inspiration—how to manage your attitude to handle rejection and toughen up for tough times
  • Set your goals and measure your results with all the accountability tools you’ll need—on a ‘document’ CD (includes Excel spreadsheets)
  • Manager’s tips on how to use this resource to coach your experienced agents with unrealized potential
2. The Manager's Resource--Managers: Putting On Track to Success in 30 Days System for Experienced Agents to Work (105-page coaching companion resource guide, 2 audio CDs and 1 document CD).  Who will benefit: “Unrealized potential” agents, new-to-you recruits (establish a track record and recruit like mad), and those you want to put in an intensive “up or out” program

Included in this resource. Specifically designed to coach experienced agents—and to get results in 30 days, this resource is a breakthrough tool.

  • “Get Started Now” quick start one-page with the steps to take right now to start coaching your experienced agents today—put this program to work without lots of study
  • 35 master coaching tips to assure you’re coaching at the ‘mastery’ level
  • 8 critical forms to use to manage your agent to hold your agent accountable to his goals—all on your document CD
  • How to create standards (minimum expectations) for your agents so you raise productivity absolutely—and quickly 
  • 10 suggested standards for your agents—so you don’t have to guess and minimums—makes it easier to coach successfully
  • The 6 proven attributes to raise production—built into this coaching companion
  • How to use this tool for those in a slump
  • How to use this tool for those you’re considering “de-hiring”
  • Your manager’s prioritized job description and schedule so you can stay focused and on track (great for general managers to use)
  • Worksheet: Areas in which to set standards, with recommendations for profits
  • The 8 best interview questions to the experienced agent
  • 2 evaluators to determine aptitude for being coached
  • Specific recommendations: How to introduce coaching in the interview
  • Example: Contract for a coaching agreement
  • Example: Peer coach contract
  • Recommendations: What to do if candidate won’t agree to coaching
  • Schedule and frequency of coaching meetings
  • Timeframe of coaching reviews
  • Recommended topics and flow of the coaching meeting
  • The 42 best coaching questions
  • Worksheet: coach’s notes so you can track the agent’s progress
  • The process to set goals
  • The essentials of the coaching session
  • 6 coach’s analysis tools to use during your coaching
  • Worksheet: game plan analysis sheet
  • Worksheets: setting yearly, monthly, and weekly goals
  • Manager’s End of Month Analysis
  • Agent’s End of Month Analysis
  • How to hold a “Last Chance” coaching session
  • Accountability Agreement form
  • How to use your agent’s increased production as a recruiting tool
Added Value: 3 CDs Provide Exceptional Training and Coaching
2 audio CDs provide best coaching advice for managers. ‘Document CD’ includes 8 coaching documents, plus Excel spreadsheets to set goals and track your agents’ results.

 
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